MEASURING THE ANTECEDENT EFFECTS OF SERVICE COGNITION AND INTERNET SHOPPING ANXIETY ON CONSUMER SATISFACTION WITH E-TAILING SERVICE

Internet shopping anxiety (ISA), or the negative emotion that results from an individual’s experiences with online shopping in particular, is an important factor to explain the consumer’s emotion in ecommerce usage experience, such as e-tailing service usage experience. In this study, we introduce Internet shopping anxiety (ISA) as a new factor that reflect the consumer’s emotion in e-tailing service usage. We explore and empirically validate the relationships among Internet shopping anxiety, perceived risk and consumer satisfaction under the online retailing context. This study surveyed and collected the responses of 239 survey participants with online shopping experience. The results indicated that E-tailing service quality and trust in website have significant negative effects on Internet shopping anxiety. Further, the results showed that Internet shopping anxiety have a significant positive effect on perceived risk. Finally, perceived risk is found to have a significant negative effect on consumers’ satisfaction.consumer satisfaction, e-tailing service, internet shopping anxiety.

A Taxonomy of Consumer Resale Behavior in Consumer-to-Consumer(C2C) E-commerce: An Exploratory Study in Taiwan

This article draws on a phenomenological study of consumer resale behavior in consumer-to-consumer (C2C) e-commerce. We developed a taxonomy to describe consumer online resale behavior using the dimensions of ―planned‖ or ―unplanned resell‖ and ―used‖ or ―unused products‖ in order to examine the relationship between consumers’ reselling and purchasing behavior. We named the four consumer resale types as 1) resale of extra purchase, 2) resale after temporary ownership, 3) unintentional resale, and 4) disposition. Further, we implemented consumer interviews to empirically examine our taxonomy. Three major implications are derived. Firstly, consumer resale behavior influences consumers’ purchasing decisions. Secondly, consumer unsatisfied resale experience would damage brand image and decrease consumers’ willingness to repurchase. Finally, the motivations and behavior of consumer resale behavior are multidimensional

Does Product Type Affect Electronic Word-of-Mouth Richness Effectiveness? Influences of Message Valence and Consumer Knowledge

Drawing on the information richness theory, this study attempts to address how valence of electronic word-of-mouth (eWOM), product type and consumer knowledge will yield different levels of eWOM richness. The results based on an experimental study suggest that negative eWOM has a stronger effect in producing eWOM information richness than does positive eWOM, and such effect is more pronounced for a leisure farm tour (experience goods) than for digital camera (search goods). The tendency that negative eWOM will provide richer information for the leisure farm tour is more evident for high-knowledge consumers than for low-knowledge consumers. The study’s results caution against the aggravated harm of negative eWOM incurred from the dissatisfactory experience of a leisure farm tour

Research on influencing factors and remedial measures of coal seam water blocking effect

Coalbed methane development primarily relies on hydraulic fracturing and drainage gas extraction processes. The intrusion of external fluids and long-term drainage and extraction contribute to the water blocking effect, which becomes one of the crucial factors affecting production capacity. In this study, the coal reservoir of a certain coalbed methane in Hancheng, Shaanxi Province, was selected as the research object. The experimental method was employed to comprehensively evaluate the correlation between factors such as coal sample moisture content, permeability, porosity, properties of external liquids, and water blocking damage. The results indicated that there was a positive correlation between coal sample moisture content, liquid surface tension, and water blocking damage. On the other hand, coal sample pore permeability characteristics, liquid contact angle with rock samples, and water blocking damage showed a negative correlation. Building upon the aforementioned research, an investigation into remedial measures for water blocking damage was conducted. Additionally, a chemical treatment study using the compound surfactant system JSS-1 as a water-blocking agent was performed to manage the water blocking effect. The results demonstrated that JSS-1 as a water-blocking agent significantly reduced the surface tension of the wellbore fluid and improved its wetting behavior on the coal-rock surface. The laboratory experiments confirmed the capability of JSS-1 in managing the water blocking effect

Some moderators of the effects of framing on purchase intentions and buying decisions

The main purpose of this study is to examine whether the effects of framing on purchase intentions and buying decisions are moderated by prior knowledge and experience and perceived value of the offer. It has been suggested that the way that information is framed will affect consumer choice by giving an external reference point. Information framed as a loss would have a greater impact than the same information framed as a gain. However, prior knowledge and experience influence consumer judgment and decision making via the function of an established reference point. Due to the use of different reference points, framing might not fully affect consumers\u27 concepts of what constitutes gains and losses. Perceived value of the offer might mitigate the effects of framing. It is hypothesized that, compared to experts, novices will be more influenced by the presence of framing and by loss framing. It is also postulated that when perceived value of the offer is high, consumers will be more affected by the presence of framing and by the loss framing. Furthermore, compared to other groups, novices who perceive the value of the offer as high are expected to be most influenced by framing. To test the hypotheses, a 3 x 2 x 2 between-subjects design is employed. Two products, personal computer and camera, are used for replication. Three print advertisements with different framing (gain, loss, no framing) for each product are randomly given to college students. The two major findings of this study are: first, there is a significant effect of the presence of framing on purchase intentions; however, it is moderated by prior knowledge and experience and by perceived value of the offer. Compared to experts, novices are more influenced by the presence of the framing. Furthermore, the presence of the framing is effective only when perceived value of the offer is high. Second, contrary to predictions, loss framing does not have a stronger effect on purchase intentions than does gain framing. The effects of framing are not as robust as suggested by Kahneman and Tversky

Consumer evaluation of self-service innovation failure: the effect of brand equity and attribution

[[abstract]]The purpose of this study is to examine how, when a self-service innovation fails, customers evaluate different levels of brand equity and how the brand equity effect is moderated by consumer attribution and service recovery. Based on two experimental studies, the results indicate that high-equity brands suffer less from the adverse effects of self-service innovation failures when compared with low-equity brands. However, self-service innovation failures are more detrimental to high-equity brands if they are caused by service providers' internal factors as well as low service recovery